Facebook presents Shops, an online store to sell on Facebook, Instagram and WhatsApp

Facebook just announced Facebook Shops, a new functionality that It will allow stores to sell their products through Facebook, Instagram and WhatsApp.

According to Business Insider reports, Mark Zuckerberg’s company has been accelerating the development of the integration of third-party stores on your Facebook platform, to offer businesses another channel to market their products in these difficult times, which will compete with Amazon, Etsy and the like.

With this new tool, merchants will be able to advertise the products they have for sale through the company’s social networks, which include Facebook, Instagram and WhatsApp. Here we can see some examples:

Facebook is going to launch two initiatives. On the one hand Facebook Stores, which is already available, and on the other Instagram shop, which will arrive this summer.

Stores on Facebook allows any business, from a small business to a global brand, sell your products through Facebook. Through a series of simple templates and tools it will be possible to create an online store and add the business catalog in a few minutes. This store is associated with a Facebook business account.

Customers can access the store through their Facebook page, the new platform Facebook Shops, either directly from the Stories, or the advertisements.

It will be possible contact the business through WhatsApp, Messenger or Instagram Direct, to solve doubts and other questions. At first it will only be possible to buy from the store page, but in the future Facebook will allow you to buy directly from a WhatsApp chat, for example.

As we have mentioned, in summer it will premiere Instagram shop, a new way to buy through Instagram Explore.

A new section Stores on Instagram It will appear in the navigation bar, which will give access to the products, collections and catalogs of your favorite creators and Instagram firms.


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In addition, Facebook will release a functionality that allows insert products from your store into Facebook and Instagram live videos. These products will appear below the video, even while you’re streaming live. Viewers will simply have to tap on them to buy them.

The initiative is part of the change in direction of the company, increasingly focused on e-commerce as an additional way to increase revenue, beyond advertising.

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